Windows 10 Retail Rocket launches a new personalization tool for mobile apps with which to increase online sales

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In the current context, with more and more companies selling online and with hundreds of thousands of new users accessing electronic commerce for the first time every month, optimizing eCommerce to the maximum becomes essential to be able to compete with guarantees.



Undoubtedly, one of the most profitable ways to optimize the conversion of an online store is to bet on personalization, which improves billing and, at the same time, the customer experience. For this reason, Retail Rocket has presented a new tool that promises to go one step further in eCommerce personalization.

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A new tool on the market

The new Retail Rocket tool seeks to revolutionize the way of understanding personalization in online stores with a mobile app, through the use of big data technologies . According to the company, it is managing to " burst the billing limits" of the companies that have already started it.

The implementation of this new Retail Rocket tool in an eCommerce mobile app allows real-time analysis of user behavior during all stages of the purchase process. The data storage will allow to know the interests of each customer and create a unique and personalized shopping experience on all devices. In this way, the entire user journey will be covered with comprehensive customization across all channels.

As you can see in the following image, the recommendation blocks offer each visitor the featured products and according to their needs; thus increasing the conversion rate , the number of orders and improving key metrics.

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Furthermore, storing the data obtained in the different channels in a single source optimizes the performance of marketing campaigns . This allows the easy and automated launching of transactional emails, SMS and push notifications for web and mobile phones. As Retail Rocket explains, "The Mobile App integration takes to a new level the personalization of communication with customers based on their interests, reaching them with the greatest efficiency."

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The importance of the new function of the Artificial Intelligence platform is that the continuous growth of purchases from mobile devices is a reality. According to the latest study on eCommerce in Spain, carried out by IAB Spain and Elogia, 55% of users already buy from mobile phones, and it is expected that this percentage will only grow in the coming years.

As you can see, the implementation of the Big Data platform allows each user to create a unique experience, retain and retain customers, achieve the best metrics and multiply sales. There are online stores that already enjoy this service with very satisfactory results: if you also want to optimize the personalization of your e-commerce, contact Retail Rocket .

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